Attention is the Currency of Relationships

“Are you listening to me?” It’s a phrase I don’t like to hear because it means I am not paying attention.  What an interesting phrase paying attention.

We talk about how to get attention from customers and new mediums are creating new positions within companies like Chief Digital Officer. We think about monetizing our customers attention.  So many visits, viewers, uniques, and hours spent paying attention.

In relationship development from bonding with newborns to finding our special someone to rescuing a relationship it is about paying attention. We literally pay for attention in the business world.

But attention is really the currency of relationships.  We pay attention to people and it enriches our relationships.

The higher the perceived quality of attention the greater the value.   The more high quality (as perceived by the receiver) attention we give to someone the stronger our relationship becomes.

In fact we have always paid people for their attention.  I hire people to work with me because I want their attention to help me solve problems and to help my clients solve problems.  People buy art because of the attention the artist put into their product.  A high quality product is often because of the amount and “quality” of attention put into its development, construction, presentation and many other factors.  Our monetary currency is in many ways a to represent attention.

Think for a moment on how much of your attention you give to others?  Are some people willing to pay you for your attention at work?  Do people who really mean something to you get the attention from you they deserve?

When you look at your relationships are you paying enough attention to receive the attention you want in return?

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